BMW Exhibition Hall
Shanghai BMW Brand Experience Center is BMW's first brand experience center in the world. It will integrate BMW's comprehensive and multi-channel strategy (BMW Brand Store, 4S, 5S, BMW Exhibition Hall, etc.) to provide unique brand experience for customers and fans.
Shanghai BMW Brand Experience Center is designed by BMW Architect Nicholas Ott and his team. East China Architectural Design Research Institute Co., Ltd. is responsible for the construction, while Beijing Pengming Architectural Decoration Engineering Co., Ltd. is responsible for the interior decoration.
Planning and design began in 2012, and construction was completed in April 2013. The interior area is about 2,000 square meters.